As facial recognition and DNA testing services, such as ChoiceDNA’s FACE IT DNA, become more popular, it’s crucial for customers to understand the risks associated with sharing personal biometric data. The recent ChoiceDNA data breach serves as a reminder of how important it is to take precautions when using such services. Here are some steps customers can follow to protect themselves and minimize the risk of data exposure.
1. Research the Company’s Security Measures
- Before engaging with a facial DNA service, take the time to look into the company’s data security policies. Investigate how they store and protect sensitive information, such as facial images and DNA data.
- Ensure the company utilizes encryption to safeguard data both in transit (when uploading images) and at rest (in their servers).
- Confirm if the company complies with biometric privacy laws or other relevant regulations, especially if you’re in a state that has specific protections for biometric data.
2. Look for Transparency and Informed Consent
- Make sure the service requires explicit consent before collecting and storing biometric or DNA data. Legitimate companies will clearly explain how your data will be used, whether it will be shared, and with whom.
- If the consent process is vague or missing altogether, this is a red flag. Be cautious about using services that don’t offer clear information on data handling.
3. Limit the Personal Information You Provide
- Only share the essential information required to use the service. Avoid uploading unnecessary data that could be misused if exposed.
- Use a separate email address or an alias when signing up for these services to limit the exposure of your most sensitive personal data.
4. Check for Reviews and Security Audits
- Look for independent reviews and reports on the company’s security practices. A reputable company will often undergo third-party security audits, which can help verify that they take the necessary steps to protect user data.
- Be aware of any previous breaches involving the company. If they’ve had issues with securing data in the past, it may not be wise to trust them with your biometric information.
5. Control Your Data: Deletion and Management
- Ask the company how long they keep your biometric data and whether they offer an option to delete it after it’s no longer needed. Services that comply with privacy laws should allow you to request the deletion of your data at any time.
- If you’ve already used the service and are concerned about your data’s safety, contact the company to ask if it’s still stored and how you can ensure it’s permanently deleted.
6. Use Strong Passwords and Enable Two-Factor Authentication
- Protect your account with a strong, unique password that you don’t use for any other online accounts. A weak or reused password makes it easier for hackers to gain access if the company’s systems are compromised.
- Enable two-factor authentication (2FA) if the service offers it. 2FA adds an extra layer of security, making it more difficult for unauthorized users to access your account.
7. Stay Informed About Legal Developments
- Keep track of the biometric privacy laws in your state or country. Many states in the U.S. have already passed laws to protect biometric data, including Illinois, California, and Texas. Knowing your rights and how companies must handle your data can help you hold them accountable.
- Pay attention to new privacy laws that may further strengthen consumer protections in the future, especially as biometric data becomes more widely used.
8. Minimize the Use of Biometric Data
- Carefully weigh the risks and benefits of using facial recognition or DNA services. While these services can be useful, sharing your biometric data has long-term implications if that data is leaked or stolen.
- If the service isn’t absolutely necessary, consider refraining from sharing your biometric information. This minimizes the chances of it being misused in the future.
9. Monitor for Unusual Activity
- If you believe your biometric data has been compromised, monitor your accounts for any unusual activity. Be alert for unexpected emails, login attempts, or financial transactions that could indicate fraud or identity theft.
- Regularly check your credit report and consider freezing your credit if your personal information has been exposed, as this can prevent new accounts from being opened in your name.
10. Report Data Breaches
- If you suspect that your biometric data has been compromised due to a company’s data breach, report the issue to the relevant authorities. This could include filing a complaint with the Federal Trade Commission (FTC) or your state’s attorney general.
- Additionally, contact the company to demand they take action to secure or delete your data to prevent further exposure.
By following these steps, customers can better safeguard their personal information when using facial recognition or DNA services and reduce the potential risks of a data breach. Taking proactive measures ensures that even if a company’s security is compromised, the impact on your personal privacy can be minimized.
